Via Rastello, the ancient commercial heart of the city, offers to the sight and curiosity of passers-by some particularly characteristic shops, views and entrance halls, which give the street a nostalgic “retro” flavour.

The city's first street, dating back to the 14th century, where the workshops of yesterday stand alongside new commercial and functional spaces: clothing, footwear, watchmaking, bookshops, artisanal businesses, and hospitality, for a snack at lunchtime or at dusk, away from the city's service and administrative circuits, sheltered by the old walls and the small buildings that enclose it.